Discover the 3 Secrets to Increasing Your
Preschool Enrollment and Income Using the
"Alterra Play-to-Read in 30 Days"

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 Dear Preschool Owner and Leader,

Let me ask you these…

  • Are you struggling with preschool enrollment due to the economy or increased preschool competition in your area?
  • Do you sometimes feel frustrated or unhappy with the profitability and sustainability of your preschool business?
  • Do you consider yourself a big-hearted preschool leader and changemaker who wants to increase your preschool income so you can expand your impact?

If so...

I hope you read every word on this page… because the secrets inside have the power to change the course of your preschool… and the life of your family.

I will show you the 3 secrets in increasing your preschool enrollment and income by using a reading innovation called “Alterra Play-to-Read in 30 Days”.

So hi, there! I am Teacher Bee, the founder of  Alterra Training. 

I am known in my professional circle as Lorna B. Yan. 

I help owners and leaders of small preschools increase their enrollment  through innovation and generate generous income by teaching kids how to read in just 30 days or less thru play.

“Too good to be true,” you might think.

Read on and find out…

I know the ins and outs of fast reading using movements and play and turning it into a business like the back of my hand.

This system is a product of years of
hard work!

My daughter, Gabby, read at 3 and a half years old using a regular reading program. 

But my young boy struggled!

He had a speech delay and had to undergo therapy sessions at St. Luke's Neurodevelopmental Center for years.

He found learning to read a very difficult task. 

Acknowledging the importance of early reading and armed with determination to help my son, I took the online course of Read America based in Orlando, Florida.

That time, I found the reading principles odd and veering away from conventional wisdom.

But they made a lot of sense!

There was one problem though. My son would not pay attention during sessions!

He could not focus!

He could not be still most of the time!

Eventually, my son learned to read… that is, after crawling, jumping, running, catching, throwing, balancing, rolling, kicking…and much patience! 

We laughed so loud every time and we had lots of fun.

I could not even pin point the exact time he started reading.

I just knew he was already a voracious reader when he would refuse to sleep without us reading a book.

And at age 9, he was on his way to more than just reading. 

He enjoyed writing like the Angry Bird poem he wrote above.

Inspired immensely with my son’s achievement, I wrote the reading strategies and activities we did and used them in teaching children of neighbors, friends, relatives, and later on, of people I did not know. 

I called the program ALTERRA, coming from the word alter, in my desire to make  reading in a way that speaks to highly active kids, most especially boys, and far from the sedentary activity that we know of.

The activities allowed kids to enjoy learning to read in a more physical, experiential, and highly active setting.

Since then, Alterra has become my passion project.

In October 2012, I generated my first income — Php 31,500 —  in teaching 3 young kids how to read in just 30 days. I taught them for 1 hour in the afternoon after my regular work at school. 

Tutorials ang peg! :)

Hindi na masama for a first try! And not bad for a 30-day side income, right?

MuyMuy of Immaculate Conception Academy of Greenhills, San Juan City was one of those 3 students. She was 3.7 years old.

She started reading in less than 30 days using Alterra Play-to-Read in 30 Days Program. 

As a requirement for my Masteral Degree in Reading, I presented the program as an evaluation thesis at the Ateneo De Manila University in 2014.  

The research is a case study of 4 preschool at-risk readers who benefited immensely from the Alterra Play-to-Read in 30 Days program.

I presented the research in the International Conference on Teaching and Learning sponsored by International Economic and Development Research (IEDRC) in South Korea in April 2017.  

Alterra got a recognition for my presentation

A fellow research-presenter from Hongkong encouraged me to secure an intellectual property registration of the Play-to-Read in 30 Days program. 

And I did! 

The program is now copyrighted under my  name.

Later on, the research I presented in Korea was published in the International Journal for Teaching and Learning (IJLT). 

In the summer of the same year, Del Jamer, a small preschool owner, used the program and generated 

Php 67,500

by teaching for 3 hours a day in just 30 days.

More wanted to enroll but she accepted 9 students only since that was her initial run.

The kids twisted, squirmed, jumped, ran, moved and played a lot. It was NOT your usual sedentary and boring “learning to read” class.

Watch Teacher Del’s students — Draven Almazan, who started reading in just 2 weeks, and Tyler Beyer, her top 3-year old reader.

And the best part? 

All the kids who enrolled in the program that summer also enrolled in her preschool classes… alongside others who were not accepted in the program.

It was a whopping 35% enrollment increase!

“Isn’t that just by chance?” you may think.

I call it strategic planning using marketing principles. Nothing else! There are principles used behind the increase. 

Well, I could keep the principles behind Teacher Del’s success a SECRET if I wanted to, but that would be selfish.

Instead, I want to share these secrets with you today!

to set itself apart from the competition.

There are some folks who say that brand differentiation doesn’t really matter. 

After all, most preschools offer pretty much the same services anyway, right?

Not so fast. 

Marketing research reveals that high growth schools are almost three times more likely to have a strong differentiator.

Forgive me for being simplistic, but which among the apples on the right do you notice first?

You see, there is a “sea of sameness” among preschools.

You need to stand out and differentiation can be your friend.

There are 5 child care centers (Yes, 5, including Kumon!) who also offer reading within just 1 kilometer radius from Teacher Del’s preschool. 

Halos tabi-tabi sila!

But Teacher Del did not just offer the usual beginning reading program.

She offered a Level 1 - innovation program that eliminates the usual sedentary and boring way of learning to read.

The active, experiential, and fast reading of Alterra Play-to-Read in 30 Days allowed her to differentiate her program from the rest.

Parents got hooked!

And the Alterra program gave a free marketing milleage for her preschool!

Again, differentiation works and it is a very important branding strategy.

Value innovation is a preschool growth driver.

The 2017 INSEAD Blue Ocean Strategy report emphasizes that

“to succeed in creating a new market, your focus must be on offering a quantum leap in value for clients, not on technology innovation per se.”

What does this mean?

In today’s very highly competitive preschool market, innovation should be seen beyond technology.

Use a lens that allows you to see it in a much broader context.

Innovation should allow you to “be different in a different way.”

How is that done?

I helped Teacher Del look at the relationship of her resources, processes, and value network.

She tried to see which among these three could be changed, improved, or developed into something new that would provide “leap in value” for parents. 

 I taught her that leap in value comes in any of the three categories: 1) Offering business model innovation 2) Operating business model innovation 3) Industry business model innovation.

She incorporated Alterra Play-to-Read in 30 Days in her Offering Business Model Innovation. 

The offering strategy was to SPECIALIZE in reading. 

She was not like any other preschool offering every kind of enrichment program available.

You see, once you become a specialist, you’ll find clients who will treat you with respect, help you grow, and reward you financially.

And that enhanced her preschool’s chances of growing in leaps and bounds and standing out from the competition. 

Value innovation has been the deepest secret successful preschools around the world use to grow! 

You have to learn how to use it to your advantage.

A Visible Expert helps a preschool increase reputation and attract attention.

Here we go with another marketing and brand building principle!

You remember Edward Thorndike and the halo effect in your research class?

Thorndike conducted a study to learn how people judge each other. He discovered that if a person had one strong positive trait — such as being attractice — it would positively influence the rater’s perception of that person’s other traits.

Thorndike called this the halo efect.

If there is or there are visible experts in your preschool, the halo effect becomes at work. 

They transfer credibility to your preschool and they can also help command the highest fees in the industry.

In the case of Teacher Del, the parents who saw her as a... 


were likely to believe that her preschool also had the capacity to give their children a wonderful time.

Visible Reading Expert Teacher Del elevated her preschool’s positive reputation and attracted new enrollees, mostly from the enrolleess of the Alterra Play-to-Read in 30 Days and some from those who simply made inquiries. 

Surely, a preschool with a visible expert is a clear winner. 

Do you now see that...

the 35% enrollment increase of Teacher Del’s preschool                                            did not happen by chance?                                                                                           Her success was built on sound marketing principles.

And I know that this is possible for you, too! ​

The most exciting part is...

Today is the day!

The innovative system I used in teaching many kids read in 30, 20, or even 10 days… I am now sharing it with you.

I have created Alterra Play-to-Read in 30 Days Licenses— exclusively for those whose desire and passion is to grow their preschool as they serve and touch the lives of young kids - be it here in the city or in the provinces.

But first, let me tell you why teaching young kids to read in just 30 days thru play is one of the most profitable business models you can incorporate in your preschool.

1. There are roughly 1.8 M Kinder students from public schools and around 500,000 preschool kids from private schools in the Philippines. 

There will always be kids who need to learn to read. (Sad to say, most of them are from public schools. And with our model, pwede mo silang tulungan, for FREE.)

2.  Well-meaning parents want their children to succeed and they know that their children’s reading skill gives them a head start and prepares them in school down the line. 

Kaya marami sa kanila ay nagku-Kumon o naghahanap ng tutor!

3.  Most kids nowadays are into tablets and other devices. The play-to-read program  gives kids opportunities for physical activities which is becoming rare.

4. Teaching kids to learn to read in 2 to 3 years, the old-fashioned way that is still followed in most schools, is such a long wait and a waste of time… and money. 

Imagine the joy of a parent when she finds out na pwede na pala magbasa ang anak niya in 30 days or less!

Get this...

Based on my years of teaching experience, parents are willing to spend money for things that save them time!

You are not just teaching but you are in a business of helping parents find a solution fast.

The best thing about Alterra Play-to-Read in 30 Days is it has the great potential of attracting parents and giving you a marketing milleage for your own preschool.

Now pay attention!

I am looking for serious students for my mentoring program. Once enrolled, I'll reveal to you step-by-step how I teach kids to read for fun and profit. 

I'll hand you my blueprint —the secret sauce to fast reading, the framework, the detailed lesson plans, the songs and reading videos, the worksheets…

…the license to offer the award-winning Alterra Play-to-Read in 30 Days to parents, including the tips and tricks that attract enrollment.

I bet you are not going to get these precious gems anywhere else.

So, I am inviting you to take part in the…

This course is designed ONLY for people who are fully committed to making a great impact in their society... and committed to putting time and effort to make their goals and dreams happen.

If you are simply after making money and not sincere in making people improve their lives… this course is not for you.

If you are not willing to learn and invest on your own education… this course is not for you.

If you are not willing to put in the work required to put in place the learnings… this course is not for you.

This course is a no-holds barred system I have put together to give you every​thing I have learned over the last 10 years as a Reading and Marketing Coach.

Here's how you can get my personal mentoring!

The whole course is run on Facebook Live with each week featuring pre-recorded videos sent to you with the core skills you need to take your reading business to the next level.  

You can watch the videos as each one is sent out, or review it later if your schedule is a little hectic!  

Plus, I’ll be in the Exclusive Facebook Group live every week for 5 weeks to coach you and answer your questions and get you up and running.

And through this mind-opening videos and live sessions, I will reveal to you exactly how you can generate substantial income by teaching kids to read in 30 days or less.

Here's our weekly live sessions.

Week 1: How to Build a Reading Business with Great Impact                                            Valued at P2,997                                                                                                           Live Online Session: February 2, 2019, Saturday, 4:30 to 6:00 pm 

How to start your tutorials and the techniques & mindset you can use to go from 1 student to 30.  I will show you foundations and outlook you need.   Plus learn the mistakes I made and how you can avoid them.  This is going to save you years of time!

Module 1 - The Why: Creating Impact and Inspiration                                                                                  Module 2 - How to Be Rewarded Financially While Teaching Reading                                                           Module 3 - How to Grow a Reading Coaching Business                                                                                 Module 4 - How to Leverage Innovation and Improve Preschool Branding Using Alterra                                                                           Module 5 - How to Get Started

Week 2: How Alterra Works                                                                                    Alterra License with Lifetime Access Valued at P72,000                                                                                        Live Online Session: February 2, 2019, Saturday, 4:30 to 6:00 pm 

I will teach you the simple but revolutionary innovation approach that makes Alterra Play-to-Read in 30 Days stand out from other reading programs. I will show you why young kids, even at-risk and struggling readers, (and even parents) find the program awesome so that you can replicate the system in your own coaching program and start helping kids while earning substantially.

Module 6 - What is Alterra Play-to-Read in 30 Days?                                                                                   (Innovation vs. differentiation + Levels of innovation)                                                                                     Module 7 - The Alterra Reading Innovation Model                                                                                               (The Alterra innovation approach + The four actions framework + The Alterra business innovation model)                                                                                                                       Module 8 - The Alterra Reading Instruction Framework                                                                                   (The 5 core components + The Alterra methodology + The Alterra lesson parts + Play and intensity of instruction + The Alterra materials and space needed + What a child can read)

Week 3: How to Apply the Secret Sauce of Fast Reading                                                                                                      Live Online Session: February 2, 2019, Saturday, 4:30 to 6:00 pm 

I will walk you through how your students (and parents) will like and trust you so that you will start to have raving fans who will talk about your awesome reading services. I will teach you the mindsets, strategies, and tested routines that ensure your success in teaching reading in 30 days or less.

Module 9 - Enrollee Evaluation and Placement                                                                                                (Who can be accepted in the program? + Assessment guide)                                                                  Module 10 - Starter and Story Circle                                                                                                             (Relationship building + Circle formation and puppet show + Singing and story line + Comprehension)                                                                                                                                                                    Module 11 - How to Teach Writing                                                                                                                      (Sound posters and play + Playful writing techniques)                                                                                    Module 12 - How to Teach Blending and Synthesis                                                                                           (Three essential skills +  Ways of wrapping up)

Week 4: How to Be a Reading Superhero                                                                                                                                          Live Online Session: February 2, 2019, Saturday, 4:30 to 6:00 pm

Knowing how to use the Alterra program is not enough. You have to master the techniques and strategies in order to delight parents and students. You will do demonstration teaching. This “quality control” session gives you confidence that you are a reading SUPERHERO who will take your business and your vision to the next level.  This session is hard work but the benefits are enormous.

Module 13 - Teaching Pitfalls to Avoid                                                                                                           Module 14 - Tips and Tricks

Week 5: How to Attract Clients and Master Enrollment                                                 Valued at P14,497.00                                                                                        Live Online Session: February 2, 2019, Saturday, 4:30 to 6:00 pm 

Standing outside with fliers isn’t going to work anymore. I’ll show you the top marketing ideas, many of them zero or low-cost, that the best teachers or tutorial centers from around the world are using to get as many new students as they can. Plus, learn the business and marketing mistakes I made and how you can avoid them to ensure your own success.

Module 15 - Using Customer Experience to Your Advantage                                                                       Module 16 - Facebook and Other Marketing Strategies                                                                               Module 17 - The Pricing Plan                                                                                                                                Module 18 - The Best Business Starts with the Best You

And that's not all. 

Your business course includes the License of the Alterra Reading Program plus the following materials to help you get started.

BONUS #1:                                                                                      Original Videos + Songs + Printable Materials                                            Valued at P32,497.00

Let me be clear...

What you are getting is NOT JUST an online course but also an exclusive LICENSE to use the unique Alterra Play-to-Read in 30 Days program and have a chance to improve not just your life but also the lives of others in your community.

So… the best part of it all…

BONUS #2:                                                                                       Materials Fee + Royalty Fee = Waived                                             Valued at P35,000 per year

You got that right! There are no hidden fees. You don’t have to pay any extra amount provided you use the license properly. 

And once the 5 weeks of online training are up, you’ll have everything you need to run your reading business. But if you need more help, no worries because you'll also receive…

BONUS #3:                                                                                   Facebook Group Support + Private Email Support                                            Valued at P25,000 per year

So how much does this all cost?

I am glad you asked... because if you sum up everything!

Total value is P181, 991.

But don’t worry. You don’t have to pay that much!

In my desire to have more Filipinos, preschool owners, teachers, and students alike, benefit from the Alterra Play-to-Read in 30 Days program, you are not going to pay even half of the total value. 

You won’t have to pay P70,000 or P50,000 either! 

Not even P30,000…

If you act today…

Limited offer starts at...  P181,991   P14,970.

Choose from the 2 Alterra Play-to-Read in 30 Days                          license options below.


Simple, fast and effective flexible move



Simple, fast and effective flexible move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen

Simple, fast and effective flexible move



Simple, fast and effective flexible move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen

Step by step video and online training!