Bigger & Better! The 2nd Annual Learning Event for Preschool Owners & Leaders


How Preschool Owners and Leaders 

Increase Enrollment...

Dear Fellow School Leader,

Are you...

  • struggling with enrollment due to increased preschool competition?
  • unhappy with the profitability and sustainability of your preschool?
  • looking for ways in increasing your preschool enrollment?

It was 2008. I was in an Early Childhood elective class at the Graduate School of Ateneo De Manila University.

My professor, who graduated from the University of the Philippines, showed us pictures of her own preschool located in Quezon City.

I remember my classmates, me included, saying, “Wow!”, “Oh, how nice!”  “Really? That’s awesome!” after every slide presentation. 

Then, after all our ohhs and ahhs, my professor dropped a bomb! Her preschool had just been closed. 

And all the equipment she had just shown us were then for sale.

Our elective class suddenly grew quiet most especially when she said that after more than  fifteen years of robust enrollment, their enrollment declined consistently.  Then their cash flow could no longer sustain the school expenses.


Until this day, I remember the pain that has emanated from her faint smile. 

My question to you is this…

Would you want your school to take a route different from my professor’s?

I almost hear your answer! 

In your pursuit of creating an impact in the lives of young learners, you desire for more than just survival.  

You want to grow exponentially.

If so...

Allow me to show you a proven system on how to grow your preschool so you do not have to worry about dwindling enrollment, or worse, school closure.

So, hi there!

I am Teacher Bee, the founder of Alterra Training. I am known in my professional circle as Lorna B. Yan. 

I am a school leader like you and I help others craft their marketing strategies so they can increase their enrollment. 

How it all began...

It all started with a couple named Jun and Del Jamer. I met them in 2013.  We moved to a new home in Quezon City and the preschool they built is just a few steps away from our townhouse.

In one of our neighborly talks, I discussed at length about an innovation framework and how it can go a long way in differentiating a preschool in a "sea of sameness" of all schools in an area.

Del got hooked!

She came back to me and requested for more ideas.

I admired her passion to learn!

That was the beginning of a new and cherished friendship and of weekend tutorials with her.

In 2016, she got herself and her teachers trained under me on how to use the "Alterra Play-to-Read in 30 Days" program to blend into her innovation model.

The result? A whopping 35% increase of her enrollment, SY 2017-2018.

That inspired me to share with others what I gained from my wealth of experiences and in-depth trainings.

Wow naman! Sigurado ka bang hindi lang tsamba si Del? 

You may be whispering to yourself...

It is but normal to be skeptical.

But this is what I know!

Magnetizing parents is all about developing the skills that allow you to attract your perfect, ideal clients.

Parent Magnet Blueprint is all about...

...learning to craft compelling innovations that grab the attention of the exact people you were born to serve.

...doing exciting things and making innovations so your school will become vibrant (because doing more of the same as others will make your school's attractiveness decline).

...being different in a different way so parents notice you immediately!

Without learning to magnetize your ideal parents, 

none of the other skills you as a school leader should possess, 

will matter.

You simply must start with this one!


Because the lifeblood of your preschool begins and ends with parents who want to enroll their children to your school. 

Without enrollment, you will suffer the fate of my dear Graduate School Professor's preschool.

That simple!

And I know that increasing enrollment  

and growing your impact and inspiration 

is definitely possible for you, too.

And this is your chance...

I free up my busy schedule once a year to share with a limited few how they, too, can magnetize parents to their preschool. 

Be one of those few.

I then invite you to discover a new mindset different from your competition in growing school enrollment.

Level up your preschool…

Come join us in our once-a-year live learning event on growing enrollment 

endorsed by the Ateneo De Manila University.


December 9, 2017 at Ateneo De Manila University, Quezon City

What will you get?

The 2-day bootcamp allows you to do strategic reflections

and use a clear lense to look beyond your school systems and processes

in increasing your enrollment.

You will explore and learn the answer to the following questions:

  • 1
    What is school innovation in business sense and why is there a need for such?
  • 2
    Why is benchmarking not the best option in growing your preschool?
  • 3
    How does innovation increase enrollment?
  • 4
    What are the components of innovation and where does the school leader fit into the
  • 5
    What is the difference between market-driven and market driving school innovations?
  • 6
    How do you do a strategic reflection and innovation by looking beyond your school
    systems and processes?
  • 7
    When should you innovate and how do you do it successfully?
  • 8
    What is Play-to-Read in 30 Days and how does it fit in an innovation mix?

Concepts, frameworks, as well as local and international case studies will be discussed to
help you analyze and explore innovative ideas to increase your enrollment and expand your impact in your community.

You will bring back to your preschool your own innovation framework that you can use to infuse better life to your organization.

What do preschool owners and leaders say?

The program is very informative, an eye opener. The ideas are practical and are easy to apply.

Catherine Elegido


The Parent Magnet Blueprint motivated me to become more creative and innovative in restructuring how our target market perceives us to be.

Donna Mia B. Salandanan


It was enlightening and it pushed me to think big. I appreciate the sample cases. They were presented in a way that made me think of ways to apply them in the context of our school.

Maria Cristina Senosa


The program has enlightened and inspired me as a preschool administrator to take the initiative to innovate.

Let M. Rivera


    This is a once-a-year only opportunity. IS 
Register today before spots sell out!

How to join?


Learning investment:

EXCLUSIVE Best Buy, up to Nov. 9, 2018



Early Bird, up to December 3, 2018



Regular Rate, from December 4, 2018



EXCLUSIVE Best Buy, up to Oct. 31, 2018   :  P4,970

Early Bird, up to Nov. 16, 2018    :   P5,970

Regular Rate, from Nov. 17, 2018   :   P6,790

As soon as your payment has been made, please email a clear picture of the deposit slip of payment to together with the participant’s information indicated below. Confirmation will be sent to you within 24 hours. No deposit slip sent, no acceptance of registration. Payment is non-refundable but transferrable.

For any concern in the payment process, feel free to text or call Miss Joy Evangelista at 0977-813-5596.


Name:  __________________________

Active Email Address: _______________

Contact Number: __________________

School: __________________________

Position: _________________________

Address: _________________________


Contact Number:


Active Email Address:




Deposit your payment at any branch of BPI Family Bank.


Lorna B. Yan or REDalterra Reading Development Center


BPI Family Bank Aurora-D. Hemady Branch



ACCOUNT NAME: Lorna B. Yan or REDalterra Reading Development Center

OUR BRANCH: BPI Family Bank Aurora-D. Hemady Branch



Because of limited slots, this will be on a first-come first-served basis. Your reservation will be confirmed only after you have sent through email your details together with the deposit slip.

See you at Ateneo De Manila on December 17 & 18, 2018!

                                                                                                                                       To your success,

                                                                                                                                          Lorna B. Yan

Register today!

About the Speaker

Lorna B. Yan earned her Master’s Degree at the Ateneo de Manila University. She has twenty-five years of extensive experience as a teacher, a subject leader, and a principal of a preschool and an elementary school. She is also the Executive Director of REDalterra Reading Development Center.

Her development as a school leader is enhanced by expansive trainings and immersion in different areas. Most notable ones include the International Baccalaurette (IB) Program in Singapore in 2014, Advance Placement in Austin, Texas, USA in 2015 and business model innovation in 2017. She, together with her School Team, did benchmarking activities in 2013 with the best local and international schools in the country as well as in Singapore (Hwa Chong, Nanyang Girls High, Singapore Management University, National Technological University, Stamford American School) for curriculum and innovation (2013), in South Korea for Christian Education (2010), in the United States of America (USA) for Advance Placement (2015), in China for robotics (2016), and in Taiwan for student activities (2018).

A testament of her passion for innovation is the reading program she developed, the Alterra Play-to-read in 30 Days, a program that can make at-risk readers read in 30 days or less. The result of her research on this program was presented at the International Conference on Learning and Teaching (ICLT) in South Korea in April 2017 and was published in the International Journal of Learning and Teaching (IJLT) in March 2018. Her South Korea presentation was adjudged as the Best in Oral Presentation.

Due to the intensive preschool competition nowadays, she has been drawn to innovation and marketing. Her current research interests are in the areas of school quality assurance and utilizing market-driving strategies and innovation in growing preschool enrollment. 

REDAlterra Reading Development Center
Reg. No. GGG-2018-0007055 * TIN No. 106-501-217-0000
12-B J. Wright St., Brgy. Batis, San Juan City, M.M. * * Mobile No. 0977-813-5596