TEST BLOG Article

Why Innovation is a Preschool Growth Driver: The Case of Sophia Akademia

“Do you have a strategy or an activity?” I threw the question to Teacher Del, the owner of Sophia Akademia. We were discussing how to set a laser beam focus to her target parents.​ And she was presenting ideas upon ideas on how to communicate why her preschool should be their choice. She had great ideas of activities […]

Driving or Driven? – The 3rd Massive Mistake Preschools Make in Increasing their Enrollment

As a preschool owner and leader, you worked hard to reach where you are now. Your school quality is unquestionable and your marketing strategy is in place to attract more parents. Everything has been working well until you realized something. All other preschools in your area are fast catching up. Numerous preschools have sprouted and you […]

Hope Marketing – The 2nd Tremendous Mistake Preschools Make in Increasing their Enrollment

So your preschool passes litmus test number 1 with flying colors! Your teachers, your programs, and your facilities adhere over and above your parents expectations. But your programs are not always full. You do not even have a waiting list to brag about.So what are the other mistakes preschool leaders and owners make in propelling growth?Let’s take […]

3 Massive Mistakes Preschools Make in Increasing Their Enrollment

Here is the First in the List… In an Early Childhood elective class I was taking at the Graduate School of Ateneo De Manila University way back in 2008, my professor, who graduated from the University of the Philippines, showed us pictures of her own preschool located in Quezon City. I was mesmerized as to […]